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A remote monitoring service (RMS) is the gift that keeps on giving, for everyone.

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The holidays are supposed to be a joyous time, when families come together for traditional celebrations. But many families return home only to find that life isn’t what it used to be for Mom, Dad, or Aunt Jane. Holiday visits are often the first time when loved ones may notice a decline in a senior’s condition. And people begin to assess what’s best for their aging relatives.

It’s well documented that holiday visits drive growth in the senior care industry. From Thanksgiving to well after New Year’s Day some senior living organizations may see inquiries jump 50% or more. According to SeniorHomes.com data from 2009 through 2011, the average weekly inquiry volume in the weeks following Christmas is 58% greater than the weeks leading up to the holiday.

Benchmark, a Wellesley, Massachusetts-based senior care company, reports that internet inquiries for its communities pick up between November and December. An article in SeniorHousingNews.com, reports that Benchmark leads increase by about 40%, and that January is one of the company’s strongest months for new leads.

It’s not only in senior living communities – home care organizations also see a spike in inquiries. This “holiday rush” not only sparks business at the end of the year; it can also drive demand throughout the next year.

So how can senior care organizations differentiate themselves at this critical selling period? More and more are discovering that Remote Monitoring Services (RMS) can provide the competitive edge they need.

A.R. Weiler, CEO of Healthsense – the leader in remote monitoring services – says, “Remote monitoring for senior care is an attractive amenity. But unlike an investment in cable TV or internet service, our system actually improves the care of seniors and the ROI for senior care organizations. Healthsense gives caregivers valuable insights about the health and wellness of their residents on a daily basis, and helps them deliver high quality, proactive care.”

Bryan Fuhr, President of Senior Living for Healthsense, points out, “When family members are choosing a senior living community, this can be a huge competitive advantage.”

Mr. Fuhr’s claim is backed up by real-world experience from customers such as Kathy Besst, Housing Specialist, Autumn Glen Senior Housing, managed by Guardian Angels.

She reports, “We have a competitive market with many communities near us, but none of the other communities have Healthsense. I find that Healthsense is of great interest to prospective residents and especially their children. The services we are able to provide with Healthsense is a factor in their choosing Autumn Glen over another community.”

A.R. Weiler notes, “Healthsense is the only remote monitoring service that has third-party proven results. An independent study has shown that it can improve the quality of care, reduce total medical expense, and increase staff productivity and service revenue for providers. Most important, this adds up a higher quality of life for seniors.”

A Senior Living study has documented specifics such as 27% fewer moveouts, 40 hrs. of staff efficiency increase per 42 residents, and up to 3x revenue increases. As a result, resident are staying in the appropriate level of care longer. Improvements were also noted in the ability to identify additional services needed.

“That’s the other side of the coin”, says Mr. Weiler. “When families visit Mom in her senior living community, Healthsense can provide documentation and reassurance that she’s getting the best care or that she may need more services. It integrates seamlessly into an existing care management process and workflow – from managed care, to senior living, to home health care.“

Finally, Mr. Weiler comments, “With Healthsense remote monitoring, seniors get better care, at a lower cost. Care providers get a competitive edge, and they end up with better ROI. That’s a nice little gift for everyone.”




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